The goal of this campaign is to show chocolate milk as a great alternative to candy, whether you’re giving it to kids during the holidays or simply as an after-school snack. By utilizing viral and social networking components we can achieve this in a fun, engaging way that allows the message to spread among moms. Hershey's and Organic Valley want to spread the word about milk in single serve, shelf stable cartons. To do so, we have created applications for them on Facebook, Twitter and the Web. On the social networking sites, you can choose whether your friends deserve to be treated or tricked – all the while supporting World Wildlife Fund. And on the Web, you can upload headshots of yourself and your friends, only to have them appear atop the dancing bodies of monsters, ready to trick or treat at your friends’ doors. These applications are easy to do and easy to become addicted to! It’s easy to get swept up in the Halloween spirit. So take part in this all-around great campaign and share it with your friends. Remember: while you’re sharing a laugh with your friends, you are also helping protect the future of nature with the World Wildlife Fund.
Look below to see how the JB Chicago designers stepped up to the plate to make sure this campaign didn't "scare" people away! From designing the twitter profiles and pages, the facebook application and fan pages, the twitter microburst, the blogs, and the flash piece we took Trick or Treating to a whole new level. Help us spread the word and make this Halloween a friendly one for both the kids and environment!
Twitter Microburst: Tweet out Tricks or Treats with this fun application and find out who is the "Scariest Twitterer" of your friends. Receive access to coupons for the products and a link to our blog.
Visit at http://budurl.com/C2PTW
Facebook Application: Send and receive Tricks or Treats to/from your friends and publish them to your wall, while also showing people the benefit of handing out chocolate milk instead of candy this spooky season!
Visit at http://budurl.com/C2PFBApp
Facebook Fan Page: Become a fan of the Trick or Treat page on Facebook and help spread the word about the application by posting photos, chatting in discussions, and posting your own thoughts!
Visit at http://budurl.com/C2PFBFan
Flash Piece: Have fun with your friends and create personalized Trick or Treats for your friends using uploaded photos.
Visit at http://budurl.com/C2PWebApp
Blog: Read up and comment on the latest news from Tetra Pak and receive coupons for the products.
Visit at http://budurl.com/C2PBlog