Billboard designs have many tasks:
1. They must catch the viewer's attention
2. They must get the message across and get it across quickly
3. They must be easy to read
4. And lastly... they must be awesome! (well, that's not always the case, but it should be!)
This billboard is simple, but clever. The first thing that comes to mind when viewing this is, beer, of course! The hand protruding out of the sign reaching for the beer really makes this piece pop and ultimately is what makes this billboard stand out from the rest. Once again, this proves that simplicity can result in success if designed well.
Today's happy hour is dedicated to Heineken! Happy Friday everyone!